Business Information basics

The Business Information tab in Checkle is where you input and manage your essential business details. This includes your business name, address, phone number, website URL, hours of operation, and other key attributes. 

This is the core feature that most business owners are using Checkle to help with.

The information in this tab serves as the foundation for syncing accurate data across the 65+ platforms Checkle supports, such as Google, Yelp, and Apple Maps. 

If you're a customer of Checkle, you will no longer go to Google to change your hours. You will go to Checkle and then Checkle pushes out your data to Google and the other platforms we sync to. Checkle is your one stop shop to keep everything up to date. 

Keeping your information up to date ensures:

1. Customer Accuracy: Customers searching for your business get the correct details, such as operating hours, contact information, or location, reducing confusion and frustration.

2. SEO Optimization: Platforms like Google prioritize businesses with consistent and accurate information across all listings, improving your ranking in search results.

3. Brand Trust: Discrepancies in your business information (e.g., mismatched hours or wrong contact numbers) can harm your brand’s reputation and deter potential customers.

4. Compliance with Algorithms: Updated and accurate information prevents platforms from penalizing your business or showing incorrect results.

This is unique to Checkle. QA stands for 'Quality Assurance'. This is how we can ensure that your information stays up to date and accurate. 

The Daily QA Checker is an automated tool in Checkle that ensures your business information remains accurate and consistent across all platforms. Here’s how it works:

1. Daily Scan: Every night at midnight, the QA Checker scans all platforms where your business information is listed.

2. Identify Discrepancies: It looks for any mismatches or unauthorized edits to your data, such as incorrect hours or address changes.

3. Human Verification: If a discrepancy is detected, a member of Checkle’s team reviews it first thing in the morning to verify if the change is valid or needs correction.

4. Immediate Corrections: The team then updates the affected platforms to ensure the information matches your master data in Checkle.

5. Customer Notification: If significant changes are made, Checkle notifies you to confirm the updates.

This proactive approach helps prevent potential customer confusion and keeps your listings optimized for search engine algorithms.

 • Many platforms (e.g., Google, Yelp) allow anyone to suggest edits to your business information. These edits can be automatically applied if not reviewed in time.

• The QA Checker ensures any unauthorized or incorrect changes are identified and corrected promptly, protecting your brand.

How Does the Purple ‘Sync Info’ Button Work on the Business Information Tab?

The purple ‘Sync Info’ button on the Business Information tab in Checkle is a critical feature designed to push your business information updates to all connected platforms. 

Here’s how it works:

1. Collects Updated Information

• When you make changes to your business details in the Business Information tab (e.g., hours, phone number, address), the system queues these updates for syncing.

2. Triggers Immediate Sync

• Clicking the ‘Sync Info’ button manually triggers an immediate synchronization process.

• The updated information is sent to all 65+ platforms that Checkle integrates with, including Google, Yelp, Apple Maps, TripAdvisor, and others.

3. Prioritizes Accurate Data

• The ‘Sync Info’ button ensures that your data overrides any conflicting or outdated information already present on these platforms.

• This is especially useful if other third-party systems or users have made unauthorized changes to your listings.

4. Updates in Real-Time

• The sync process begins as soon as you click the button. Depending on the platform’s refresh rate, the updated information will appear in a matter of minutes to hours, with priority platforms (like Google) updating fastest.

5. Automation Complement

• While the QA Checker automatically syncs updates every 24 hours, the ‘Sync Info’ button lets you push urgent changes instantly—ideal for last-minute updates like holiday hours or temporary closures.

Why Use the Purple ‘Sync Info’ Button?

• To ensure real-time accuracy for changes made outside the regular 24-hour sync schedule.

• To correct errors or discrepancies quickly if flagged by the QA Checker.

• To maintain customer trust and prevent confusion with up-to-date information.

By using the ‘Sync Info’ button, you maintain full control over the timeliness and accuracy of your business information across all platforms.